Ossian, InveralmondBrewery’s flagship beer brand, has today announced a commercial partnership with Horsecross Arts in a deal that will see the beer profiled as a leading sponsor of the arts organisation, as well as providing a selection of their most popular beers at Perth Concert Hall for visitors to enjoy.
Continuing to grow in its appeal internationally, with beers brewed in Perth being sold as far away as China, Inveralmond Brewery are excited to be collaborating with Horsecross Arts whose cultural programme attracts artists and audiences from around the globe.
To toast the partnership, Inveralmond Brewery’s Managing Director Fergus Clark and Louisa Evans, Business Development Manager of Horsecross Arts, officially welcomed Inveralmond’s most popular brew Ossian to Perth Concert Hall. The friendly pint shared between the two celebrates the beginning of a year of sponsorship with Horsecross Arts with Inveralmond Brewery proudly lending their commercial support to the burgeoning creative arts scene in the Perth.
Fergus Clark, Managing Director of Inveralmond Brewery, said:
“Ossian is very proud to be sponsoring Horsecross Arts in 2015. With more than 200,000 customers passing through their doors every year, their venues are at the very heart of the community in Perth and it is a real privilege to be offering our flagship beer to their guests as well as supporting their artistic endeavours. As a local business, it is important to us to be able to put our support behind organisations that create opportunities in our local area such as the award winning Southern Fried Festival which is a perfect example of world class entertainment right on our doorstep. We are all looking forward to an exciting year working with them and we hope people enjoy a sip of our supremely golden beer while enjoying the show.”
Louisa Evans, Business Development Manager of Horsecross Arts, commented:
“As a registered charity, we depend on the support of companies like Inveralmond Brewery, as well as government bodies, trusts and foundations, communities and individuals to continue providing audiences with a diverse and popular programme of performances and events and also so we can provide communities with a wide variety of inclusive education and outreach work. The local community is at the heart of what we do at Horsecross and it is great to be able to work closely with local companies like Inveralmond, to offer award winning products such as Ossian, and we look forward to our visitors enjoying their products in the Concert Hall. We are also very pleased that Arts & Business Scotland has got behind this exciting venture with additional financial support from their match funding scheme. This scheme provides a real incentive for businesses to sponsor the arts in Scotland and we are extremely grateful for this extra support.”