Inveralmond Brewery, one of Scotland’s leading craft beer producers, has come up with a way to make its products more accessible than ever to pub and restaurant owners.
Through a deal with online ordering and distribution company EeBria Trade, Inveralmond hopes to satisfy a growing demand for its award-winning craft beers whilst making the ordering process easier on its trade customers not served by the brewery’s normal distribution range.
Pub and restaurant owners across the UK who sign up with EeBria Trade can order on-line direct from the Perth-based brewery.
Launched in June 2015, EeBria Trade helps pubs and restaurants “escape the bland and the boring” by offering UK-wide delivery direct from brewers, with orders from as little as one keg at a time.
Inveralmond, which prides itself on brewing ‘Beautiful beer from the heart of Scotland’, is offering four of its award winning brews via EeBria Trade:
- Ossian, a pale, golden coloured beer with nutty tones and a hoppy, zesty orange aroma;
- Lia Fail, a dark, full-bodied beer with a deep malty taste;
- Sunburst, the original authentic Czech pilsner brewed in Scotland and part of Inveralmond’s award-winning Inspiration Series of beers;
- Rascal London Porter, also part of the Inspiration Series and crowned Champion Beer at the World’s Biggest Ale Festival, run by JD Wetherspoon.
Explaining what makes the EeBria contract such a crafty move, Fergus Clark, managing director at Inveralmond Brewery, commented:
“We’re continuously looking to make things easier for our trade customers and to satisfy the increasing demand for our products throughout the UK. The deal with EeBria means pubs and restaurants get their beers quickly and are guaranteed fresh stock in just one working day.”